The Brazilian Army’s Historical and Cultural Real Estate Assets as an Instrument of Strategic Communication

Authors

DOI:

https://doi.org/10.52781/cmm.a175

Keywords:

strategic communication, real estate heritage, Brazilian Army, historical fortifications, document analysis

Abstract

This article analyzes the potential of the Brazilian Army’s historical and cultural real estate heritage as a strategic communication tool. The research, qualitative and exploratory in nature, was based on documentary analysis following Cellard’s framework, examining official regulations such as the National Defense White Paper, the National Defense Policy, and the National Defense Strategy (all from 2020), as well as the Army Strategic Communication Policy (2024), complemented by a literature review. The conceptual foundations of strategic communication and cultural heritage were discussed, alongside international experiences (United States, Pakistan, South Korea, and Turkey). The study concludes that Brazilian military heritage can be leveraged via pilot audiovisual projects, integrating cultural preservation and communication innovation. Such a strategy may strengthen ties between Defense and society, reinforce institutional legitimacy, and foster democratic debate on national identity and collective memory.

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Author Biography

Kaizo Iwakami Beltrao, Fundação Getulio Vargas (FGV EBAPE) Escola de Comando e Estado-Maior do Exército (ECEME) Rio de Janeiro, RJ, Brasil.

Pesquisador e Professor da FGV EBAPE-RJ e responsável técnico pelos relatórios técnicos do ENADE junto ao INEP através da Fundação Cesgranrio. Possui doutorado em Estatística pelo Departamento de Estatística da Princeton University (1981), mestrado em Matemática Aplicada pelo Instituto de Matemática Pura e Aplicada (1977) e graduação em Engenharia Mecânica pelo Instituto Tecnológico de Aeronáutica (1974). Tem experiência na área de População e Políticas Públicas, com ênfase em Previdência Social e Educação, atuando principalmente nos seguintes temas: bases de dados para políticas públicas, avaliações educacionais, diferenciais por sexo/raça, condições de saúde, demografia (modelagem estatística) e mortalidade.

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Published

2026-02-13

How to Cite

SOUSA JÚNIOR, José Alcione Macedo de; IWAKAMI BELTRAO, Kaizo. The Brazilian Army’s Historical and Cultural Real Estate Assets as an Instrument of Strategic Communication. Coleção Meira Mattos: revista das ciências militares, [S. l.], v. 19, n. 65, p. 427–440, 2026. DOI: 10.52781/cmm.a175. Disponível em: https://ebrevistas.eb.mil.br/RMM/article/view/13032. Acesso em: 25 feb. 2026.

Issue

Vol. 19 No. 65 (2025): Coleção Meira Mattos: revista das ciências militares

Section

Scientific Articles

License

Copyright (c) 2025 José Alcione Macedo de Sousa Júnior, Kaizo Iwakami Beltrao

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This work is licensed under a Creative Commons Attribution 4.0 International License.

 

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