Strategic communication and its systematization in the Brazilian Army a proposal

Abstract

In today's world, societies and individuals are increasingly interconnected. The environment in which events thrive is constantly changing, making it difficult to build scenarios and adjust forecasts. This reality affects not only people, but also companies and institutions. This environment represents challenges and opportunities to be explored by organizations, as information has become a determining strategic element. In this sense, Strategic Communication has been presented as the most suitable tool for institutions and companies. Seeking to expand the reach of its communication, the Brazilian Army, through the Army General Staff, determined that the 34th class of the Army's Politics, Strategy and High Administration Course should carry out a study on Strategic Communication. In this sense, the objective was to verify the suitability of this tool as a vector for achieving the Strategic Objectives of the Brazilian Army, systematizing and conducting this activity in the Institution. This article presents some of the concepts covered in the scope of work, in order to clarify the topic. Subsequently, the proposal for systematization of the Strategic Communication sent to the Army General Staff will be presented.