The Spin-In of Strategic Organizational Communication for the Brazilian Army
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Abstract
The Brazilian Army has been seeking to improve its communication in a society, increasingly connected and fast in the process of information. Thus, it seeks to identify, in the civil environment, the knowledge related to organizational strategic planning, environments, types, theories, definitions, characteristics, components, planning, strategic communication plans, marketing, stakeholders, and performance indicators, in order to migrate to the military sector, spin-in process, in this case, specifically for the Army, identifying and suggesting its applicability to the Force and consistency with existing documentation.
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