Proposition of an index for sports diplomacy in the military context
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Abstract
Sports diplomacy uses sportsmen and sporting events to build a favorable image between audiences and foreign institutions. The objective of the research was to propose an index of sports diplomacy in the context of military sport. An analytical literature review was conducted to list the tools and indicators of sports diplomacy. Five experts judged the importance and impact potential of the tools in the military sports context. Multidimensional scaling was performed to define tool retention. Finally, it was identified in the International Military Sports Council yearbooks the frequency of use of these tools in the last three editions of the Military World Games and the confirmatory factorial analysis of partial least squares for formative models was employed to generation of the index algorithm. The results indicate that six tools were relevant and the factor analysis indicated that the index met the required quality criteria, being possible to generate the algorithm from its weighted factor weights, generating a model for analysis of sports diplomacy in the military context.
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